Creative direction, design and web development for ambitious brands and ecommerce businesses.

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Selected web design work by Mladen Madarevic

SELECTED PROJECTS

2013 - 2025

SERVICES

WHAT I CAN DO FOR YOU

1.

Creative direction

  • 1.1. Competitor research
  • 1.2. User research
  • 1.3. Moodboards
  • 1.4. Visual direction

2.

Web & product Strategy

  • 2.1. Business goals
  • 2.2. Information architecture
  • 2.3. Content strategy
  • 2.4. User research

3.

Interface design

  • 3.1. UI design
  • 3.2. Design system
  • 3.3. Accessibility

4.

Website development

  • 4.1. CMS integration
  • 4.2. Performance optimization
  • 4.3. SEO fundamentals
  • 4.4. Testing & launch

PROCESS

HOW I APPROACH PROJECTS

ABOUT

BASED IN CROATIA, WORKING WORLDWIDE

I specialize in website design, product design and creative direction that helps businesses and brands establish a powerful online presence.

With a background as a Product Designer at Endava, I bring enterprise-level experience into my freelance work, crafting user-friendly websites tailored to your needs.

Read more about me
  • Years of experience
  • Web & Ecommerce projects
  • Conversion growth at the client
  • Web and mobile apps designed

  • Creative direction

  • Product design

  • Web development

TESTIMONIALS

WHAT CLIENTS SAY ABOUT ME

Ivan Blašković

Marketing expert @Frigo-ve

I’ve worked with Mladen on several projects, from an online store to a professional magazine portal. His research, analysis, design, and communication are top-notch. Our projects, frigo-ve.hr and pravaklima.hr, receive only positive feedback from users.

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